Developing a flexible, cost-effective and realistic strategy for your intellectual property rights – either as creator, owner, or licensor of others’ rights – is essential when technology, delivery platforms and audience behaviour change so fast.
With one eye on market trends, policy and tech developments, BGA offers a bespoke, first-class rights strategy and planning service. This can include relevant scoping, project plans, cost estimates and board approval documentation for each stage of your strategy – short, medium and longer term.
How we might help you:
Broadcasters and independent television producers
Leaders of cutting-edge digital products, services and events using audiovisual content - click to read more/ hide...
- Are you building a new platform, commercial service, or pushing the boundaries of how your content is delivered to your audiences?
- Or do you need a fresh pair of eyes on your existing talent, acquisition, commercial or distribution rights strategy?
Let us work with you to deliver your projects through sustainable relationships with rights-holders, at either framework or individual level.
Talent Unions, Rights Representatives and Collecting Societies
Key Talent, Creatives and their associated agents
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Strategic guidance and planning to ensure the best interests (and income) of your members and clients are protected in a fast-moving digital landscape.
We bring an industry-wide and historic perspective of many framework and talent negotiations, across all copyright and contribution types, to give you confidence that you are planning ahead for change and are informed in your negotiations.
TV Distributors and other secondary exploitation businesses
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- Do you need to position your rights acquisition and windowing strategies to maximise commercial revenue of your existing catalogue?
- Or are you looking to expand into different exploitation routes, platforms or genres, and need to extend or acquire rights to do that?
Our experience of medium-to-long term rights strategies to deliver new digital commercial services in the UK and abroad means we can help give you a competitive advantage, realise your ambitions and hit those sales targets.
Television, Sound, Image and other Archives
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- Are you looking to offer the public greater access to your archive holdings, either freely or in paid services, and need support on a clear and informed rights strategy or other rights guidance?
- Might you want us to help your Business, Legal and Digital teams develop their strategy with rigorous rights guidance and practical knowledge behind them?
Our extensive knowledge of rights negotiations and clearances for BBC archive releases (for both public service and commercial availability), and connections with other national and local archives, puts us in an enviable and expert position of knowing the rights (and other) issues you will need to address, the resource required and risks involved.
Arts, Culture and Charities sectors
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- Is your organisation already exploring the opportunities in the digital space, but wants to think bigger and needs additional rights? Or are you just starting out in the digital space and need a strategy for acquiring the necessary rights to do what you need to do creatively or editorially?
- Would you like to partner or co-produce with another organisation(s) in your sector, and need a strategy for how each of your respective rights will be managed?
With our huge experience in these sectors (see ‘Our Experience’ here), we can really help your organisation create additional public and commercial value through your rights strategy – to develop new services in either the traditional or digital media space.
Ad agencies, retailers and other media or tech companies
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- Planning a marketing or advertising campaign and need a rights strategy, or specific advice about how best to negotiate rights for your talent and contributors?
- Or are you a media/tech company or start-up that wants to use audiovisual material (new or existing) and needs a clear rights clearance plan? Do you know how your company is going to manage the rights of what you have created?
With our knowledge and experience of delivering the full ‘strategy-negotiation-implementation-management’ rights chain on many major projects, we understand the complete process, resources required and dependencies of each stage to help deliver your rights objectives.